RelationshipsCute, aren't they? However, instead of the kitten and puppy, imagine this is you and your client, or you and your team – you have to play nice.
In relationship/partner/client service roles, I strive to understand all points of view so that everyone involved gets what they need from a project – clients get what they asked (and paid) for, designers get something for the portfolio, a platform gains new users and improved metrics, social media channels get content, PR people get a story, and I get job satisfaction. As a Partner Manager at Microsoft I worked with hundreds of organisations - big and small, private and public sector. I had to understand the goals and challenges of each to secure their participation in Microsoft's education program; I successfully grew the partner program by 1-2 organisations per month. |
Communications
I pride myself on being a mindful and clear communicator, both written and verbal. I like people and I like talking to people, so as well as being able to convey information successfully, I understand the importance of being a good listener – not the party bore who only talks about themselves!
I also love writing and can turn my hand to many written tasks – strategy documents, press releases, content, blogs, thought-leadership pieces, stories, proposals, reports, news, newsletters and emails. Each requires a different approach and tone of voice, and I have the sensitivity to know what's appropriate in each case. I'm also totally pedantic about grammar, syntax and punctuation. |
Woof
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MarketingOne size does not fit all. Until you know who your target audience is and what your goals are, you won’t get your marketing right. You have about three seconds to engage your audience so you must be creative, selective and thoughtful in your marketing efforts.
Working with Facebook’s Public Policy team, I created a marketing curriculum for SMBs and entrepreneurs as part of She Means Business, an economic growth initiative. |
Creative thinkingWhichever part of the marketing funnel you’re working on, the age-old tradition of storytelling is a great way to engage audiences emotionally; to that end, I apply creative thinking to get results with marketing and communications. That stops at Chihuahuas wearing necklaces though.
For example, to engage a new demographic of customer for iconic furniture company, Vitsoe, I conceived and executed a beautiful photographic campaign (before Instagram existed!), which received coverage in the coveted Creative Review. In the early days of social media and blogging, I knitted a family of wonky creatures that grew organically into a community, which a national telco became aware of and asked to use in commercials. |